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Friday, February 18, 2011
We were just talking with a friend about his Volkswagen Touareg V10 TDI. "How on earth did you afford that?" is the highly sanitized version of the question we posed to him. Answer: He bought used, and then explained to us that he would never buy a new car again, no matter what. A decision that's fine by us, but which buff book is our pal going to read if he's unwilling to ever walk into a new car dealership again?
Meet – or re-meet as the case may be – Motor Trend Classic. The fine folks at Motor Trend tried their hand at this classic car thing a few years back in 2005 but were forced to shutter the magazine in 2006. But that was then (and they were trying to sell 12 issues a year. Correction: Motor Trend Classic launched with two issues in 2005 and then went to six issues for 2006). Motor Trend Classic every three months is now.
The cost to entry is a good bit higher than your standard car mag (roughly three times). However, the new magazine is (thankfully) largely free of advertising and it features a unique format and higher quality paper. Hence the high price: $14.95 per issue.
Also of note, Motor Trend will be using this weekend's Amelia Island Concours d'Elegance to relaunch the Classic magazine. In fact, Amelia Island will feature a special "Motor Trend Class" devoted to cars found on the cover of Motor Trend, including the gorgeous streamlined Norman Timbs Special seen above that graced the cover of the October 1948 issue. Pretty nifty.
