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Monday, July 4, 2011
In broadcast TV, network "up fronts" preview new fall shows. By mid-winter, networks revamp their lineups. An alternative: drop in a blockbuster such as American Idol. Hyundai and its Kia affiliate offer their own twists on TV land practices. Hyundai was out first with its well-received Sonata. Now, it's Kia's time in the limelight. Each carryover nameplate snatches a newer, upscale audience--a programming coup.
Kia Optima 
Kia Optima 
Kia Optima 
Kia Optima 
Kia Optima 
Kia Optima 
Kia Optima 
Kia Optima 
Kia Optima 
Kia Optima 
Kia Optima 
Kia (ignoring its time-warp, overwrought computer-graphic laden Super Bowl spot) plays an entirely different game (particularly in EX trim). It's a larger and certainly more attractive mid-size sedan than the one it replaced. Verdict: it gets the Tinseltown go ahead.
